NAIFA

Mission Statement

The mission of the National Association of Insurance and Financial Advisors is to advocate for a positive legislative and regulatory environment, enhance business and professional skills, and promote the ethical conduct of our members.

Code of Ethics

NAIFA members always strive to put the best interests of their clients first

PREAMBLE: Helping my clients manage their assets and establish financial security, independence and economic freedom for themselves and those they care about is a noble endeavor and deserves my promise to support high standards of integrity, trust and professionalism throughout my career as an insurance and financial professional. With these principles as a foundation, I freely accept the following obligations:

• To help maintain my clients’ confidences and protect their right to privacy.
• To work diligently to satisfy the needs of my client by acting in their interest.
• To present, accurately and honestly, facts essential to my clients’ financial decisions.
• To render timely and proper service to my clients and ultimately their beneficiaries.
• To continually enhance professionalism by developing my skills and increasing my knowledge through education.
• To obey the letter and spirit of the laws and regulations which govern my profession.
• To conduct my business dealings in a manner which would reflect favorably on NAIFA and my profession.
• To cooperate with others whose services which promote the interests of my clients.
• To preserve the financial interests of my clients, their financial products and my profession, through advocacy.